Better food labels
Our new labelling shows the amount of salt, fat, saturates, sugar and calories in a serving of each product. It also shows how much of the guidelines daily amount this makes up so you can get an idea of how this fits into your diet as a whole.

By introducing our new labels we have helped customers switch to products with lower salt and fat content.


Cutting down on salt
In the last year we’ve removed 600 tonnes of salt from over 500 of our most popular own-brand products such as bread, soup and convenience foods – including our Value range.

Salt levels in our Healthy Living and Kids ranges are strictly limited.




Using quality ingredients
We guarantee we won’t use any ingredient in our ready meals that could not be found in a household kitchen cupboard. We have worked with Michelin-starred chefs to ensure the best quality ingredients work to bring out the flavour of our dishes – without using artificial additives.

Lowering the cost
Our Value range now includes 95 fruit and vegetable lines so it costs less than ever to eat 5-a-day.